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Client : Castrum Energy Partners

Input Requirements : Entire Online Branding pertaining to Logo Design, Website Design and Development, Letter Head, Business Card, Brochure, Power Point, Email Signature and Signage.

Castrum is a Latin word for Fortress (Castle etc. signifying strength, boldness, determination)

Castrum Energy Partnership is an independent specialist well engineering company. The company aims to provide practical, quality and economic well engineering services to the Oil & Gas industry throughout the world.

Execution : The branding approach was made by proposing to capture the essence of Castrum Energy Partners through the brand symbol of the logo. Inorder to portray clarity, strength and boldness, on joint discussions with the client, we concluded that a textual representation of the logo would be ideal. Inorder, to add the creative element to it, the first letters of the organization CEP has been captured. The choice of the colours signify the professionalism and the latest trends in service.

The website reflects a fresh and very professional organization.

The layout was first finalized through wireframes and then the design elements were of colour, shape and typography was added.

Based on the colours, organization values and feature focus, the powerpoint, business card, letter head, email signature and signage were designed to suit Castrum Energy Partners.